Coaching

Rather do it yourself? Let’s work together.

One of the compliments I always get from clients is how I teach. They understand things about marketing and business differently. But what about people who don’t want a done-for-you service?

I also do coaching. I help with offers, growth, creative ideas, how to start an agency, and even how to move out of the country to do what I’ve done.

A year in a day

I once paid $400 to talk like Patrick Star.

Best money I ever spent. Here’s why.

I play guitar, drums, piano and bass, and I write songs. Singing was another story. I had zero natural ability. Maybe less than zero. After my third band broke up because of the singer, I decided to learn it myself.

I worked at it for about two years, most of that with a $25 vocal coach. I got a little better. Not much. My studio was at a good friend’s house, so he heard every note, and at one point he sat me down for an actual intervention: “Tom, you suck. Whatever gave you all that musical talent gave you zero singing ability. You need to stop.”

Instead, I went looking for the best. I found Brett Manning, the vocal coach who’s worked with Taylor Swift, Hayley Williams of Paramore and Keith Urban. He learned from Seth Riggs, the coach behind some of the biggest voices of the ’80s and ’90s. I booked a lesson with one of the coaches on Brett’s team. About $400 for a single lesson.

He had me sing my song. He said, “Okay, not bad,” and thought for a moment in silence. After what felt like forever, he said, “Have you ever watched SpongeBob?” Confused, I was like, “Uh, yeah?” Then he asked me to have a conversation with him where I was Patrick and he was SpongeBob. For the next few minutes, we had a conversation like that. I was like, “Dude, did I really just pay you $400 so we could talk like cartoon characters?” He laughed. “Fair enough. Now sing me your song.”

It was instantly better. My voice felt free. He’d spotted my problem in about two minutes: I was pulling my larynx (my Adam’s apple) way up every time I sang. You see, when you pull it too high up, you start to strain your voice if you’re not doing it properly. Ten minutes of talking like Patrick brought it back down to a more neutral position.

I grew more in that one lesson than in the two years before it.

Later on, my friend from the intervention came out to see me play. “Dude, you sound amazing,” he said. “I’m eating my words.”

“You can grow a day in a year, or a year in a day. All it takes is somebody good enough to see your individual problem.”

Brett Manning

My $25 coach was good. Great, even. He helped quite a few of my friends become amazing singers. But he just couldn’t see what was actually wrong with my voice. He had never come up against someone just so shitty at singing before 😂

That’s my job when we work together: spot the one thing that’s really holding your business back, so you can stop growing a day in a year.

Who it’s for

Bring me the thing you’re stuck on.

Most people come to me for one of four things.

  • Grow your business. Which traffic to start with, how to follow up faster, and where the leads are slipping away.
  • Figure out your offer. What you sell, who it’s for, and why they should buy it from you.
  • Creative ideas. Ads, hooks, videos and funny concepts, even if you swear you’re not funny.
  • Start an agency and move abroad. We packed up our two cats and moved to Thailand, sight unseen, in 2017. If that’s your dream, let’s build the business that pays for it.

How I help

Find it. Teach it. Then stay close.

Coaching with me isn’t a pep talk. It works in three parts.

01

We find the real problem

We dig into your business together and pin down what’s actually holding it back, so we fix the right thing first.

02

I teach it on video

Video trainings you can watch, rewatch and hand to your team, so the lesson doesn’t disappear when the call ends.

03

Voice memo support

For premium clients. Something comes up between calls? Send me a voice memo and I’ll answer with one.

Premium

How it works

It starts with a conversation.

No packages to decode. Tell me what you need, and we’ll start there.

  1. Book a strategy sessionApply, pick a time and tell me what you want to work on.
  2. A first-time strategy sessionWe dig into your business, your offer and your marketing, and figure out what to do next.
  3. You decide what’s nextKeep working together, take the plan and run with it, or have my team build it for you.

Why I coach

The best advice I ever got.

I taught myself marketing to grow my band, and it got us to 1.8 million plays without ads. After a few depressing years, I ran into someone from my band days who told me: “You already know so much, start applying it for other people!”

He was right. It turned everything around for me, and it’s why I’ve coached on the side the entire time.

“The best way I’ve found to be happy is to give as much value as I can.”

Tom Camp
Read the full story →
Tom Camp slumped over a big mixing console in his recording studio days

Case study · Coaching call

Dan Price: one brainstorm, a VSL and five ads.

Dan is a black-and-gray realism tattoo artist. His clients include Justin Bieber, Future, and other famous producers and pro athletes.

He’s amazing at what he does, and we’ve made a ton of social media content together for his Instagram, which has over 60,000 followers.

Dan wanted to run in-person seminars that teach other tattoo artists how to get better, so they can land more opportunities. There was just one problem: he didn’t know how to drive traffic to them or how to sell them.

It wasn’t in his budget for me to build the funnel, fly back out to Delaware to film, or edit the ads. So we did a brainstorming session and coaching call. I found all the unique angles and wrote his entire VSL plus five ads, and now he films them himself to drive traffic to his events.

When you’re too close to your own business, it’s hard to see the intersection between what you do and how to communicate it in a way that makes people want it. That’s where I come in.

Brainstorming Dan’s VSL and ad angles on a call.

What clients say

Jace said it better than I could.

“Better in this past 40-some minutes than any of the conversations I’ve had with coaches that I’ve paid thousands of dollars to.”

Jace, Focus Wraps

Jessie, tattoo shop owner

“That changed my life.”

Jessie didn’t want to raise her prices. So I asked her why she was so selfish, and why she hated all the people who work for her. She raised them.

“Your passive conversations with me have been life changing, let alone hiring you and what you’ve done on the business side.”

Jessie, Just Another Hole In The Wall Tattoo

After a coaching call.

What I bring to the call

2CCTwo Comma Club award for $1M+ through a single funnel
100+funnels built
$1M+in revenue
Since 2017living in Thailand, working with clients all over the planet

Coaching

Let’s figure out your next move.

It starts with one strategy session. Bring the thing you’re stuck on.